Work

Willow’s identity extends far beyond a logo, it was built as an emotional brand experience celebrating boutique floristry and meaningful human connection. Designed as more than just a flower shop, Willow is a lifestyle platform for life’s most celebrated moments. Grounded in brand strategy and market research, the visual identity takes cues from organic botanical movement reinterpreting natural stems, petals, and artisan bouquets into a clean, responsive design system. This gives the brand digital-first flexibility and a scalable foundation for long-term growth across both e-commerce and retail platforms. This unified brand language extends seamlessly across all touchpoints: the refined logo, cohesive color palette, luxury packaging, photography, storefront design, and apparel. By connecting online flower delivery with an elevated in-store experience, every touchpoint tells a single, memorable visual story.

For Ministry of Municipalities and Housing, we delivered a logo redesign and brand refresh that strengthens visual identity, improves recognition, and aligns with Saudi Arabia’s digital transformation and urban development vision. At the core of this work was a focused design strategy to refine the existing mark while preserving its equity, optimizing it for scalability, consistency, and performance across digital platforms and physical applications. The result is a modernized government logo with improved balance, legibility, and adaptability, designed to support brand consistency, enhance user recognition, and communicate institutional strength across all touchpoints.

For Riyadh Region Municipality, we designed the logo for the My City application, creating a visual mark that reflects accessibility, trust, and the evolving relationship between the city and its residents. This work was driven by a clear intention to craft a symbol that is both intuitive and meaningful, translating the essence of urban services into a recognizable and scalable identity. The result is a refined visual mark that balances simplicity with symbolism, designed to function seamlessly across digital platforms while maintaining a strong and approachable presence.

ELM is a leading Saudi digital solutions company driving the Kingdom’s digital transformation. Our role in this project was to create a comprehensive brand visual system that translates ELM’s technological leadership into a cohesive and future ready identity. The goal was to craft a visual language that reflects innovation, connectivity, and digital intelligence while maintaining a strong institutional presence aligned with national ambitions.

Al Wadi was a brand with potential, yet without a clear visual voice. Its identity lacked recognition, consistency, and memorability, making it difficult to stand out in an increasingly competitive and design-driven market. The challenge was to transform Al Wadi from a visually quiet and undefined brand into a strong, minimal, and modern identity that feels bold, confident, and instantly recognizable. We aimed to strip away visual noise, refine its essence, and rebuild the brand with a contemporary language that balances simplicity with impact-creating an identity that speaks clearly, stands proudly, and positions Al Wadi as a powerful, future-ready brand.

Al Mayassa Real Estate is positioned as a forward thinking developer shaping upscale business and mixed use destinations in Saudi Arabia. Our role in this project was to create a comprehensive brand identity that communicates confidence, credibility, and architectural ambition while establishing a strong and memorable market presence. The visual identity was built around a refined monogram that symbolizes structure, balance, and elevation, reflecting the company’s commitment to premium development. A deep purple was selected as the core brand color to express prestige, authority, and long term vision, while subtle gradients and clean layouts reinforce modernity and clarity. Elegant typography enhances the sense of sophistication and positions the brand within the high end real estate sector. The system was designed to perform consistently across construction hoardings, outdoor campaigns, digital platforms, and corporate materials. From large scale site branding to marketing collateral, every touchpoint communicates Al Mayassa’s promise of creating upscale business communities and landmark destinations defined by quality and distinction.

For Mani Company, we created a visual identity that reflects the brand’s role in managing financial obligations with professionalism and transparency, translating complexity into a clear and approachable presence. At the core of this work was a focused intention to shape an identity that balances confidence with clarity, allowing the brand to communicate reliability while remaining accessible across every touchpoint. The outcome is a refined visual system built around a distinctive and recognizable mark, designed to convey credibility and perform consistently across digital and physical environments.

Al Mayassa Real Estate is positioned as a forward thinking developer shaping upscale business and mixed use destinations in Saudi Arabia. Our role in this project was to create a comprehensive brand identity that communicates confidence, credibility, and architectural ambition while establishing a strong and memorable market presence. The visual identity was built around a refined monogram that symbolizes structure, balance, and elevation, reflecting the company’s commitment to premium development. A deep purple was selected as the core brand color to express prestige, authority, and long term vision, while subtle gradients and clean layouts reinforce modernity and clarity. Elegant typography enhances the sense of sophistication and positions the brand within the high end real estate sector. The system was designed to perform consistently across construction hoardings, outdoor campaigns, digital platforms, and corporate materials. From large scale site branding to marketing collateral, every touchpoint communicates Al Mayassa’s promise of creating upscale business communities and landmark destinations defined by quality and distinction.

Al Mayassa Real Estate is positioned as a forward thinking developer shaping upscale business and mixed use destinations in Saudi Arabia. Our role in this project was to create a comprehensive brand identity that communicates confidence, credibility, and architectural ambition while establishing a strong and memorable market presence. The visual identity was built around a refined monogram that symbolizes structure, balance, and elevation, reflecting the company’s commitment to premium development. A deep purple was selected as the core brand color to express prestige, authority, and long term vision, while subtle gradients and clean layouts reinforce modernity and clarity. Elegant typography enhances the sense of sophistication and positions the brand within the high end real estate sector.

Mansard Riyadh is a luxury hotel and residential destination that blends European architectural elegance with modern Saudi sophistication. Our role in this project was to develop a complete brand identity that reflects the property’s premium positioning while capturing its timeless character and refined atmosphere. The objective was to create a visual system that communicates exclusivity, architectural beauty, and elevated hospitality. The identity draws inspiration from classical forms, symmetry, and the distinctive mansard roof silhouette, translating architectural heritage into a contemporary visual language. A rich deep green was selected as the primary brand color to evoke prestige, tranquility, and permanence, while metallic gold accents express luxury, craftsmanship, and attention to detail. Elegant typography with generous spacing reinforces a sense of refinement and confidence. The visual system extends seamlessly across stationery, digital applications, uniforms, and environmental signage, ensuring a cohesive and sophisticated brand experience throughout every guest touchpoint.