My City
Client
Riyadh Region Municipality
Industry
Government
A distinctive logo designed to express clarity, identity, and civic connection by SERB.
For Riyadh Region Municipality, we designed the logo for the My City application, creating a visual mark that reflects accessibility, trust, and the evolving relationship between the city and its residents. This work was driven by a clear intention to craft a symbol that is both intuitive and meaningful, translating the essence of urban services into a recognizable and scalable identity. The result is a refined visual mark that balances simplicity with symbolism, designed to function seamlessly across digital platforms while maintaining a strong and approachable presence.
For Riyadh Region Municipality, we designed the logo for the My City application, creating a visual mark that reflects accessibility, trust, and the evolving relationship between the city and its residents. This work was driven by a clear intention to craft a symbol that is both intuitive and meaningful, translating the essence of urban services into a recognizable and scalable identity. The result is a refined visual mark that balances simplicity with symbolism, designed to function seamlessly across digital platforms while maintaining a strong and approachable presence.
