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Almoosa Education City: A Continuous Journey of Knowledge

Almoosa Education City: A Continuous Journey of Knowledge

Sahara Mall

Building on a familiar name

Since 1997, Sahara Mall has been a familiar part of Riyadh’s shopping landscape. As it shifted its focus toward furniture and home furnishing, SERB partnered with the mall to reposition the brand and connect its history with a clearer purpose. Our work covered visual identity and applications, alongside consultancy on the brand’s presence inside and outside the mall and its wayfinding system.

A familiar destination with a clearer direction

A familiar destination with a clearer direction

The work gives Sahara a shared direction for its identity, communications, and presence within the mall. It supports the transition toward a dedicated home furnishing destination while retaining a connection to the place Riyadh has known since 1997.

The work gives Sahara a shared direction for its identity, communications, and presence within the mall. It supports the transition toward a dedicated home furnishing destination while retaining a connection to the place Riyadh has known since 1997.

Client

Sahara Mall

Role

Brand Repositioning, Visual Identity, Brand Consultancy, Wayfinding

Year

To be confirmed

Project Information

Since 1997, Sahara Mall has been a familiar part of Riyadh’s shopping landscape. As it shifted its focus toward furniture and home furnishing, SERB partnered with the mall to reposition the brand and connect its history with a clearer purpose. Our work covered visual identity and applications, alongside consultancy on the brand’s presence inside and outside the mall and its wayfinding system.