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My City

A clear connection to the city

SERB designed the logo for Riyadh Region Municipality’s My City application. The visual mark reflects accessibility, trust, and the relationship between the city and its residents, balancing simplicity with meaningful civic symbolism.

A clear connection to the city

The identity brings a consistent civic presence to application icons, public signage, presentation graphics, and printed reports.

A simple, scalable mark makes the My City identity approachable across digital and physical touchpoints.

A simple, scalable mark makes the My City identity approachable across digital and physical touchpoints.

The identity brings a consistent civic presence to application icons, public signage, presentation graphics, and printed reports.

A simple, scalable mark makes the My City identity approachable across digital and physical touchpoints.

A simple, scalable mark makes the My City identity approachable across digital and physical touchpoints.

Client

Riyadh Region Municipality

Role

Logo design and visual identity

Year

To be confirmed

Credits

Graphic Designer

Salman Bashaaib

Motion Designer

Mohammed Shalaby

Project Information

SERB designed the logo for Riyadh Region Municipality’s My City application. The visual mark reflects accessibility, trust, and the relationship between the city and its residents, balancing simplicity with meaningful civic symbolism.