Almoosa Education City: A Continuous Journey of Knowledge
Approach
Almoosa Education City brings together a university, international schools, and academic facilities within an integrated educational destination. Its ambition is to connect these institutions through a shared experience of learning, growth, and discovery.
The challenge was to create an identity that could express this unity across the city’s spaces and communications. At SERB, we drew on the project’s architecture to develop a visual language that connects place, people, and purpose—giving form to a continuous journey of knowledge toward the future.
Approach
The city’s architecture provided the starting point. Its curved façades, repeated layers, and fluid interiors offered a visual expression of continuity. We translated these features into a graphic system built from lines that flow, repeat, and expand around a shared center.
The city’s architecture provided the starting point. Its curved façades, repeated layers, and fluid interiors offered a visual expression of continuity. We translated these features into a graphic system built from lines that flow, repeat, and expand around a shared center.
Client
Almoosa Education City
Role
Brand strategy, visual identity design, bilingual logo systems, brand messaging, art direction, and brand applications.
Year
2026
Credits
Art Director
Mohammed AlBloushy
Graphic Designer
Salman Bashaaib
Motion Designer
Mohammed Shalaby
Sr. Account Manager
Rawan Bin Swidan
Project Information
Almoosa Education City brings together a university, international schools, and academic facilities within an integrated educational destination. Its ambition is to connect these institutions through a shared experience of learning, growth, and discovery.
The challenge was to create an identity that could express this unity across the city’s spaces and communications. At SERB, we drew on the project’s architecture to develop a visual language that connects place, people, and purpose—giving form to a continuous journey of knowledge toward the future.
